While the raging controversy over the potential closure of one of its factories, with the social impact that it would (a dynamic seemingly dissonant with the contributions received by the State for nature of business of general interest to the community) Fiat invites us to get on the train of memory baritone register with speculating on what Erich Fromm calls "the great promise of an unlimited development." The son of Ugo Tognazzi justifies the miniaturization of the car with ecological reasons, while in the background Amy Grant sings "1950", a song amended for the occasion in order to include in the squat car advertised. The approximate entrepreneurial aspirations for a dream (which is not clear what can be shared by every citizen understands that sank on the accelerator a polar bear drifting on an iceberg) are juxtaposed with those of the Italian couple in the 80s sung by Ming , a mix of emotional and economic will to achieve common clichés of neo-realism, complete with their own name embedded in the lyrics of the beloved. But if in original song Serenella notes that if the Americans leave after having liberated Italy, in the auspicious spot of 2010 is touted the actual call of the city car in outlets in New York. The general impression is that rather than feel persuaded to purchase the goods advertised, the viewer should feel proud of itself, by paying his or her consent to the company history but in issue, or at least putting down the lit petrol bomb that was holding with the 'intent to set fire to a string of innocent policemen armed to the teeth. The 500 makes a virtue of its size, even if we see a solitary walk on a roadway of the Brooklyn Bridge apparently left empty for the occasion. From this double-faced meatloaf, stuffed with a traditionalist celluloid wrapped in soft facades of skyscrapers immaginifici, emerge un inaspettato colpo di scena, un'apertura solidaristica e confortante verso le fasce più deboli: "oggi sappiamo che non è importante quanto grande sei tu, ma quanto è grande il tuo sogno". Questa è una vera buona notizia, dacché non è un'intercettazione ambientale raccolta mentre Ricky Tognazzi, sorseggiando un margarita, cerca di abbordare una top model sotto al metro e settanta, immerso in una piscina nel contesto di un party esclusivo. Non bisogna farsi ingannare dal look futurista degli slogan a carattere slanciato: il migrante, appeso a un filo in acque extraterritoriali, può sentirsi finalmente compreso e colto nel suo stato di necessità impellente, armato com'è di un italian dream talmente strong push to risk their lives to achieve it. Last but not least, this all-encompassing moral actively convince us of the good intentions of the company clearly committed to the welfare of our country and its future citizens. Maybe a few right-thinking will be taken to read this as an encouragement a little 'feel-good stars and stripes, but they're wrong. That old aristocratic saloon is divided into cells if not only represents the beginning of an unstoppable process of redistribution strongly backed by FIAT. The optimism should lead us to believe that in the near future there will be enough wealth for all, in a scenario where just bring multicultural hair soaked with grease and ruminate the rubber of bridge to clear the social tensions. Armed with cardboard suitcases and Broccolino should do it more difficult to condemn the expansionist Ottoman Empire of the Shah.
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